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About

Who We Are

Founded in 1967 by Dr. David Swaney, Iron Horse was started with a single product, Equine Vitamin Trace Mineral Conditioner, which is still sold today with the same timeless ingredients. Over the years, Iron Horse has expanded its product offerings and can be found on store shelves all over the Northeast and Midwestern United States. Sierra and Ben Seidner recently took the reins of Iron Horse in 2021. With a lifetime of experience in the equine and agricultural industries, we strive to bring our customers superb supplements and other health products for their horses, livestock, and other four-legged friends.

Turning a Passion for Horses into a Career

with Sierra Seidner

Recently, our president Sierra Seidner had the opportunity to be a guest on The Rural Woman Podcast. If you would like to learn more about Iron Horse and the people who make it all happen, check out her interview in the link for Wild Rose Farmer!

Tips for Buying a Proven Horse Business

with Sierra Seidner

You’ll get a behind-the-scenes look into Sierra’s business negotiations and why she and her husband decided to purchase an established horse business versus starting from scratch on their own. She’ll also share a surprising discovery she made about her existing customer base and why it’s so important to hone in on your target audience; they may not always be who you expect.

Upcoming Events

March 10-12, 2023

Michigan Horse Expo

Iron Horse will be at the Michigan Horse Expo in Lansing Michigan, booth 349.

March 17-19, 2023

Southern Equine Expo

Iron Horse will be at the Southern Equine Expo in Murfreesboro Tennessee, booth TBA.

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November 9-12, 2023

Equine Affaire

For the second year in a row, Iron Horse will be at the Equine Affaire in West Springfield Massachusetts, booth 810.

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